Substance is rivalrous and form is non-rivalrous (in the sense that information can be shared
without diminishing one’s own). The recipe to “open the gates to Plato’s Heaven” is by minimizing
the role of rivalrous substance and maximizing the role of non-rivalrous form. This creates a whole
series of different processes, positive feedback processes, vicious or virtuous circles, cumulative
circular causality, and increasing returns phenomena, which are analysed in this paper.